Business to Consumer (B2C)

Business to Consumer is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply-chain.

A retailer purchases goods or products in large quantities from manufacturers or directly through a wholesaler, and then sells smaller quantities to the consumer for a profit.

Retailing can be done in either fixed locations or online. Retailing includes subordinated services, such as delivery.

The term "b2c" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.

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Avow India has been developing online retail websites from 10 years, we have experience in developing and maintaining ecommerce stores for various industries and accross various platforms.