Business to Consumer (B2C)
Business to Consumer is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply-chain.
A retailer purchases goods or products in large quantities from manufacturers or directly through a wholesaler, and then sells smaller quantities to the consumer for a profit.
Retailing can be done in either fixed locations or online. Retailing includes subordinated services, such as delivery.
The term "b2c" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
Avow India has been developing online retail websites from 10 years, we have experience in developing and maintaining ecommerce stores for various industries and accross various platforms.